The Best Bespoke Travel
Creators for Korea
We are an agency started by people who don’t like traditional travel agencies. Based on your unique needs and our deep local knowledge, we design and execute one-of-a-kind trips to Korea. Everything is bespoke, made with professionalism and love for this country.
OUR STORY
In 2018, Andrew Park was planning a 10-day academic trip to Korea for 35 Wharton MBA classmates. He was looking for a decent travel agency partner in Seoul: a company that is up-to-date on the best places to go and things to eat; a company that is professional yet responsive to the diverse needs of the group. After a while, he had to give up. There just wasn’t an agency that could meet the high standards of the group.
A native of Seoul, Andrew found it problematic that most foreign visitors do not get the best of what his unique country has to offer, despite growing global interest in Korea. After leading two successful Wharton trips to Korea, Andrew decided to create a company that he would want to hire. Andrew joined forces with his friends Gumin and KJ who felt the same issue, and Journicity was born.
MEET THE TEAM
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ANDREW PARK
Growing up in Gangnam and enduring the demands of Korea's education system, Andrew always nurtured a curious spirit, yearning to explore the world beyond the borders of Korea.
After graduating from Yonsei University and serving in the Air Force as a military translator, Andrew joined the Boston Consulting Group. For five years, he advised Fortune 500 clients, immersing himself in the dynamic environments of BCG's Seoul and Los Angeles Offices.
​ By the time he was tired of traveling for work, he began to consider making travel his work. While earnig an MBA at Wharton, he led Wharton's Global Immersion Program to Korea, designing 10-day trips for 35 classmates for two straight years, which became a basis for Journicity. ​
Besides Journicity, Andrew launched Yodatrip, an algorithm-based travel app. After 4-time Apple App of the Day nominations and 200,000+ happy users, Yodatrip was acquired by a local mobility platform.
When he's not working, Andrew enjoys running, surfing and hiking. He has traveled 30 countries so far and is planning his next trip.
KJ YOO
KJ is a man of eclectic tastes. His résumé? A blend of high-octane engineering at Porsche in Stuttgart and striking harmonious chords with his violin for an audience including Trump and Kim Jong-eun.
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Not one to be boxed into conventional roles, he has also stepped into the entrepreneurial arena, delivering mobile audio streaming, innovative face masks, and even dabbling in medical AI.
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His globe-trotting adventures have seen him working closely with the crème de la crème from Google, Samsung, and Wharton. Able to converse fluently in Korean, German, and English, KJ is as comfortable with languages as he is pumping iron in the gym or deep-diving into GPT/Stable diffusion.
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If you're searching for a guide with a distinctive blend of smarts, cultural understanding, and a dash of the unexpected, KJ is your ticket to an extraordinary journey.
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GUMIN HYUN
Attending 15+ schools in five countries, Gumin has naturally grown up as a third-culture kid. After he finished his service at Republic of Korea Marine Corp. and graduated from Korea University, he moved to Tokyo and joined Deloitte Corporate Finance Advisory, leading major Japanese companies’ M&As. He also worked for Amazon Japan, supporting Alexa’s Japanese market launch.
Upon completing his MBA programme from INSEAD during COVID-19, Gumin joined Andrew and co-founded Yodatrip, an algorithm-based personalized travel app. As a Director of Content, Gumin utilized his rich travel experience and inherent appetite for “the best hidden gems” to source great experiences and points of interests all over Korea, leading Yodatrip to a successful acquisition.
When not working, Gumin is an enthusiastic photographer, pursuing 'The Decisive Moment'.
WHAT OUR CLIENTS SAY
"Journicity went above and beyond on everything. I've worked with lots of agencies before and think their support was really best in class"
Program Manager,Â
Google
"Having led dozens of Wharton trips, I can confidently say that Journicity is definitely a cut above the rest. I would trust them with any trips that they plan and operate"
Amy Miller,
Director of Global Immersion Program
"A fantastic itinerary - it was a curation that reached low to high, rustic to refined. A balance between learning about the history and culture to experiencing the vibrant nightlife. The trip was superb.