A PIECE
OF
KOREA
KOREA'S
PREMIER DMC
FORMERLY JOURNICITY
37° 33′ 59″ N
126° 58′ 41″ E
KOREA'S
PREMIER DMC
FORMERLY JOURNICITY
37° 33′ 59″ N
126° 58′ 41″ E
It is the world's only divided country, yet it has risen as a titan of economic growth and a global trendsetter in music, beauty, and film. To experience this vibrant culture is to also experience one of the safest countries in the world.
However, navigating the depths and nuances of modern Korea requires a sophisticated partner—one with unwavering professionalism, profound local insight, and a sharp focus on your objectives.
A PIECE OF KOREA WAS ESTABLISHED ON THIS VERY PRINCIPLE.
Whether we are orchestrating a faculty-led academic program, a strategic corporate insight trip, or a bespoke family vacation, we are committed to delivering unparalleled quality and flawlessly executed experiences.
In 2018, our founder Andrew Park, a Seoul native, struggled to find a professional, responsive travel agency for his 55 Wharton MBA classmates in Korea. He saw a gap: global interest in Korea soared, yet visitors missed its authentic, vibrant essence. After successfully leading two Wharton trips himself, Andrew was inspired. He teamed with like-minded friends, bringing A PIECE OF KOREA to life. Since 2018, A PIECE OF KOREA has grown from a boutique agency to a trusted partner for esteemed organizations worldwide. Our reach now spans Seoul, Busan, Jeju, and even multi-country journeys across Asia.
Selena Seoyoung Kim is the CEO of A PIECE OF KOREA, where she leads the design and operation of high-end immersion programs for global audiences seeking deeper engagement with Korea. With a background spanning art, technology, and brand strategy, Selena has worked across Europe and Asia, including leading UX research at Europe’s largest e-commerce fashion platform in Berlin and advising brands and institutions on cultural partnerships and experiential programs rooted in contemporary Korean context. A Harvard University graduate, she brings a global perspective and on-the-ground fluency to shaping experiences that move beyond surface-level travel into meaningful cultural context. Outside of work, Selena spends her time exploring exhibitions, cities, and conversations that sit between disciplines.
Andrew Park is the founder and CEO of A PIECE OF KOREA, born from his desire to connect global travelers with the depth, beauty, and nuance of the Korean experience. With a background as a consultant at BCG in Seoul and Los Angeles, and an MBA from Wharton, Andrew blends strategic insight with deep cultural fluency to unlock Korea's most compelling people, places, and stories. Previously, he also scaled Korea's largest travel media platform, reaching millions daily across digital channels. Now, he designs journeys that go far beyond the expected—offering rare access and unforgettable context. When he's not building travel experiences, Andrew enjoys hiking and running through the hills and neighborhoods of Seoul.
At A PIECE OF KOREA, we're travel visionaries. We believe true exploration starts with a blank canvas, not a fixed itinerary. Blending our unparalleled local insights with your unique aspirations, we meticulously craft personalized Korean journeys.
Behind every experience we craft is a collective of dynamic, next-generation professionals from diverse fields. Their insight, creativity, and deep understanding of modern Korea help us curate journeys that are thoughtful, relevant, and truly exceptional.
An award-winning architect and artist (Yale, INSEAD), Melody bridges sustainable design and anthropology, offering deep insights into Korean spatial culture and human-centered design.
A wellness entrepreneur and restaurateur (PLAYA, Bornyon), Youngkwon is known for redefining spaces with wellness concepts, offering a unique lens on spatial storytelling in Korea.
A Seoul-based food/travel journalist (MICHELIN Guide, BBC), sommelier, and founder of Narang, Summer brings expert storytelling and deep insight into Korea's vibrant F&B scene.
A cultural trend and retail expert (formerly Cheil Worldwide, RYSE Hotel), Jun Young translates fast-moving consumer trends into business insights, analyzing Korea's retail dynamics.
A geopolitical risk expert (StratWays Group) and former strategist (RAND, UN Command), Dr. Paul Choi brings deep insight into Korea's evolving geopolitical and regional security landscape
Dive deep with A PIECE OF KOREA's specialized programs for university and graduate students. We blend academic research, cultural immersion, and hands-on field studies. Discover new insights, expand your horizons, and shape an essential "piece" of your academic journey.
"Having led dozens of Wharton trips, I can confidently say that A PIECE OF KOREA is definitely a cut above the rest. I would trust them with any trips that they plan and operate"
Amy Miller, Director of Global Immersion Program
Elevate your team's perspective with A PIECE OF KOREA's curated corporate trips. We arrange strategic visits to industry leaders and innovation hubs, providing unparalleled insights for forward-thinking growth. Equip your team with a vital "piece" of tomorrow's knowledge.
"A PIECE OF KOREA went above and beyond on everything. I've worked with lots of agencies before and think their support was really best in class"
Program Manager
Dreaming of a unique group adventure? A PIECE OF KOREA crafts entirely customized travel experiences. Share your interests, and we'll design a seamless, unforgettable expedition, ensuring every detail contributes to your perfect "piece" of discovery.
"A fantastic itinerary - it was a curation that reached low to high, rustic to refined. A balance between learning about the history and culture to experiencing the vibrant nightlife. The trip was superb."
Simon Kim, CEO
AND THESE ARE SOME OF THE ESTEEMED CLIENTS WHO HAVE EXPERIENCED AND
TAKEN A PIECE OF KOREA WITH THEM, CURATED BY OUR DEDICATED TEAM.
